When it comes to home services, marketing is often one of the most overlooked aspects of the business. New homeowners will always need inspectors and designers. Existing homeowners will always have repairs and remodeling. While many business owners think customers will always be there out of need, the fact is, customers have more options now than ever. Competition is increasing. And as businesses learn the value of marketing, that competition will only continue to grow. The good news is that marketing is full of opportunity to foster growth and encourage loyalty.
Guestology Labs was born around the idea that consumer insights should be at the forefront of every marketing plan. Businesses who understand the attitudes, lifestyles, demographics, and personalities of their customers can better allocate their resources. We understand the home services industry can be busy, chaotic, and seasonal. The bottom line is that time is valuable. Our detailed research gives us the necessary information to find the most efficient strategies. We then customize our approach to fit the business’ culture. This leaves businesses with more time to concentrate on other aspects of the customer experience, like ensuring their satisfaction with the finished product.
Send us a message or give us a call. We’d love to send a free Lab Report of your business to show how we can help.