A business can do everything right. The best location, exceptional service, mind-blowing food, comfortable accommodations, or the perfect atmosphere. These are all things that set businesses apart from the competition. But is any of it important if customers don’t know the business exists? Marketing is an essential part of any business plan and the first step in the customer experience.
At Guestology Labs we believe there are two fundamental steps to creating a successful marketing plan. First, it’s important to understand your guests. This goes beyond basic information like the most popular dishes or which day has the highest occupancy. It’s about conducting research to analyze behaviors, personalities, and lifestyles. Every customer has a story, and our job is to figure out what that is. Using this information, we can uncover where and how to best reach your target audience.
The second step is personalization. Often companies will use a one-size fits all approach. They’ve heard everyone is on social media so they create a Facebook page. Or they see a competitor ad in a magazine, so they decide they should compete with one of their own. While these are certainly viable options for a marketing strategy, they likely won’t be as effective without first analyzing whether it’s the right fit for the business. We use our research and expertise to design a marketing plan customized to the specific culture of the business.
Marketing is all about creating experiences. And we are passionate about being part of the guest experience. It’s what led us to create Guestology Labs. With our innovative approach, we position businesses to conquer the complex world of marketing and set the guest experience off on the right foot.
Now that you know a little about us, we’d love to hear more about your business. Send us a message and we’ll show you how we can help with your free Lab Report.