Customers are your best salespeople
With the abundance of technology, consumers are finding easier and faster ways to access information. This can be both a blessing and a curse for businesses trying to make a name for themselves. Online reputation management is the process of monitoring and influencing your digital reputation. An effective online reputation management strategy can create new opportunities to increase brand awareness. And with brand awareness comes word of mouth – and potentially the most powerful sales strategy out there.
As many people are making every day decisions about brand and services, they often turn to research. There are many ways for consumers to conduct research, however they often gravitate to online conversations and reviews. People want to hear about the experiences of others. They trust other people. And they are highly influenced by other people. Our strategy involves three key steps:
Before you can reap the benefits from online reputation management, you have to have brand awareness. Building a reputation involves being proactive about gathering and promoting reviews from customers. Your most loyal customers trust in your brand and are usually more than happy to spread the word to other people. Asking for feedback from your customers is also important because it gives you a chance to see what you are doing well and where you have opportunity for improvement.
Once you’ve built a positive reputation, you want everyone to know about it. Offline reputation is important, but with consumers doing much of their research online, it’s important to create an online presence. We utilize many online tools to promote your brand awareness. The business website, social media, and review sites are all ways in which we aim to spread word of mouth.
It takes time to build a strong brand image. And then you wake up one morning and that brand image can be tarnished by one negative review. It can be unsettling to see criticism aimed at your business. And whether the comments are true or not, the negativity can jeopardize the reputation you’ve worked so hard to build. That’s where effective management comes in. Every review, comment, and conversation should be carefully monitored and quickly acted upon. Loyal customers love the personal attention from a simple thank you message. And responding to negative reviews can be both a learning opportunity and a chance to show thoughtfulness in front of other potential customers.
Reputation management is an ongoing process. It has become a crucial part of any marketing strategy and a necessity for growth. And it has become especially important to small businesses trying to compete with all the big players.