SEO Made Smarter

Not all websites are created equal. With millions of websites out there, competition is fierce. SEO, or Search Engine Optimization, is about getting noticed. Growth-minded businesses can use SEO to drive more qualified traffic to their website. Our process involves discovery, planning, production, and measurement. Here’s how we do it:

Opportunity Discovery

Whether you’re new to the game or have already begun optimizing, research is an ongoing process. For many businesses, this step is often left off. Before you can strategize, you need to know who you are trying to reach. This step involves industry and consumer research. It also involves a study of your business goals. This is the step that ensures your SEO plan is customized to your business

Planning

In this stage, we start to assemble your SEO strategy. During the planning stage we look at a variety of variables. Our competitive analysis shows us your closest competitors and how their SEO efforts look. It’s also during this stage that we conduct research for keywords best suited to your business.

Production

Here’s where we take all that planning and put it to work. In this stage we develop content. As you may have heard, content marketing is the future. Blogs, social media, website landing pages, links. These are all ways in which we take keywords and utilize them to help your business perform better in the search engines. We also regularly conduct audits of your website to ensure it meets SEO strandards.

Measurement

All of this sounds good, but how do we know if the SEO efforts are working. That’s where reporting comes in. We vigorously monitor key metrics like rankings, visits, conversion, and bounce rates. Once we know how your marketing is performing we can look for areas to further improve. Reporting is an ongoing effort. We give your business constant attention. We test regularly. And we continue to personalize your SEO strategy to the goals of your business.

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