Marketing is a science. Technology is rapidly evolving and people are finding faster ways to connect with the world around them. Consumers understand the important role they play and are selective about where they give their attention. And constantly changing lifestyles are making it difficult to keep up with emerging trends. In one day, gone the next. All these changes require businesses to be in a position to adapt. That’s where we come in.
It can be tempting to jump right in and get to work. Creating social media accounts. Starting a blog. Crafting a fancy, new brand image. These are all viable marketing tactics. But how do you know which strategy is right for your business? This is why the discovery phase is so important. In order to market to your target audience, you first have to know who they are and what they want. Our goal is to immerse ourselves in everything there is to know about your business: values, image, voice, competitors, target customers, strengths, and weakness.
Here’s how we do it:
• Marketing Assessment
• Customer Motivation Research
• Competitive Research
After we’ve gathered all the necessary details, we can begin working on the marketing plan. A marketing plan is essential because it’s a written guide to how you are going to grow the business. It’s the map for your road trip. This is where we outline which strategies will work best for your business. It helps to stay organized and focused. It helps to define goals. It helps to keep costs down. And it helps to reach the right customers.
A few of our “Ingredients”:
• Marketing Research
• Reputation Management
• Social Media
Now that we have a plan, it’s time to execute. This step involves constant care and attention. Even the best ideas aren’t effective unless they are properly maintained. We keep the marketing plan on track. As our strategies are being implemented, we are constantly innovating and monitoring trends.
And as with any good plan, comes follow-up. While many people dread the idea of reporting and analytics, we love it. Our team is very analytic minded and we understand the impact your marketing is having on your bottom line. This helps us understand what is working and where we have room for improvement. Reporting is an effective and measureable way of analyzing your strategy, goals, and the customer experience. But it doesn’t stop here. Marketing is an ever-changing cycle. We ensure businesses are constantly adapting and re-evaluating to outperform the competition.